Give-Back Initiative: President’s Star Charity 2022 raises record-breaking S$13m at end of live show

Mediacorp’s flagship fundraiser show on Sunday (Oct 30) featured stars like Ellie Goulding, Eric Chou, Aina Abdul, Taufik Batisah and Sylvester Sim.

It was a record-breaking night for the President’s Star Charity (PSC) on Sunday (Oct 30) as an unparalleled S$13,085,960 was raised by the end of the live show, according to a Mediacorp news release. Themed 'Small Actions, Big Changes', the charity event aimed to drive home the message that every small action can bring about big changes in the lives of those in need.

Fundraising Campaign & Performance Production
MONKEE BUSINESS was proudly invited as a supporting project agency to drive fundraising initiatives for this prestigious national event. Highlighting the live broadcast, Co-Founder & Director Sylvester Sim took center stage for a headline performance segment alongside fellow Singapore Idol alumnus Taufik Batisah, reuniting for a nostalgic vocal showcase that helped drive record-breaking contributions for the President's Challenge beneficiaries.